TAKE CONTROL OF YOUR INTERNATIONALIZATION PROCESS!
How many times have you attended courses on internationalization that gave you lots of theory but left you unable to apply it in the real world of your business?
GOABROAD Masterclass was created to meet this very need: to move from knowing to doing in the internationalization process, always with clarity on what to do and how to do it—without waste, and with greater efficiency.
In GOABROAD Masterclass, over the course of 6 weeks, we will develop an internationalization project together, following the 6 phases of the GOABROAD method and creating the analyses and operational tools to implement in each phase.
The program consists of 6 live online lessons in small groups, followed by 6 one-on-one web calls, during which we’ll develop specific activities and tools tailored to your business, market, and unique situation.
Program Details
6 live group lessons to learn the GOABROAD method and tools
6 individual follow-up sessions to apply them to your specific case
6 weeks of support via a private WhatsApp group
Book "GOABROAD Blueprint" and software suite with all the files to use
Lesson materials and customized files developed with each participant
Recordings of all sessions, available for review anytime
This program is for:
Entrepreneurs of Micro, Small, and Medium Enterprises who want to succesfully lead their companies into international markets
Sales Directors, Sales & Marketing Managers, Export & Area Managers who want to grow professionally
Internationalization Consultants looking to win new clients and develop existing ones
What internationalization skills will you gain?
How to assess your organization, adapt your business model to international markets, define and select customer target segments, and develop a winning value proposition
A step-by-step guide and all the tools needed to develop your strategy and create a clear and professional plan, so you can move forward with confidence in growing your presence in foreign markets
A structured method and all the practical tools to analyze foreign markets, define your company's competitive capacity, select target markets, and craft a market entry and development strategy
The strategic steps and practical tools to build, manage, and grow your company's distributor network in international markets
THE 6-STEP METHOD TO HELP SMES DEVELOP AND IMPLEMENT A SUCCESSFUL INTERNATIONALIZATION STRATEGY
Many entrepreneurs and managers—especially in SMEs—lack clarity on the strategic steps required and don’t have the tools or method to successfully approach foreign markets. As a result, they risk making costly mistakes or becoming overly dependent on unreliable local partners.
The GOABROAD© Method, developed by the author through over 30 years of experience in international markets and adopted by dozens of companies across sectors, guides you step-by-step through market entry and growth. Unlike most programs, it doesn’t just explain strategy and tactics—it gives you all the practical models and tools to apply at every phase of your internationalization project.
Take a look at the full program content
Before crafting an internationalization strategy, your company must evaluate whether its organizational structure can support it. This involves assessing your resources—people, skills, products, processes, finances—and identifying weaknesses to address for international success.
You’ll learn:
How to assess your company’s readiness for international markets and plan improvements
How to design your Business Model and adapt it to your international target markets
This phase focuses on systematically collecting and updating all necessary data and information about foreign markets. The GOABROAD method provides specific tools to do this across all potentially relevant countries.
You’ll learn:
How to build a Market Map to understand how a market works and identify key players
How to define end-user segments and choose target segments for international development
What data to collect for each market and where to find it
Here, you’ll make your first strategic decision: determining which markets are most promising, based on the data from the previous phase.
GOABROAD uses proprietary software to rank markets by attractiveness using chosen indicators.
You’ll learn:
How to process and analyze collected data to define market attractiveness
How to assess your competitive capacity in each market and choose target markets accordingly
This phase bridges the analytical and strategic parts of the process. You’ll determine how to enter new markets or grow in existing ones—a key decision that will shape your entire international strategy.
You’ll learn:
How to choose the most appropriate market entry and development modes
How to define your Value Proposition for foreign markets and adapt it for different customers and stakeholders
It’s critical to document your strategy, define medium-term goals and investments, and translate them into operational responsibilities. GOABROAD provides specific models for all four components of a business plan: marketing, organization, operations, and finance.
You’ll learn:
How to write a business plan to stay in control of your strategy
How to conduct market analysis to understand threats, opportunities, strengths, and weaknesses
How to define goals and strategies to guide your company confidently abroad
How to implement an operational plan to ensure strategies are effectively executed
Distribution channel management is key for SMEs entering international markets, particularly developing a strong distributor network.
GOABROAD’s GrowTheNet© model provides a structured process and specific tools for analyzing, qualifying, and growing your distribution partners.
You’ll learn:
How to define KPIs to set minimum distributor standards and evaluate them
How to develop distributor strategies and action plans
How to interact effectively with various types of distribution channels
How to shift from “one-to-one” distributor relationships to a network mindset, amplifying your marketing efforts
Meeting Schedule
Next course starts on October 13, 2025 for 6 weeks
Monday: group online live training
Thursday: individual web call
Support via WhatsApp group
For the entire duration of the program, you'll receive constant support through a private WhatsApp group, where you can ask questions and connect with fellow participants facing similar challenges.
Choose the payment plan that’s right for you!
3 MONTHLY INSTALLMENTS
€ 440
VAT EXCLUDED
6 live group lessons
6 one-on-one follow-up sessions
6 weeks of private WhatsApp support
"GOABROAD Blueprint" book and software suite
Slide decks and personalized files
Recordings of all sessions
SINGLE PAYMENT
€ 1.227
VAT EXCLUDED
6 live group lessons
6 one-on-one follow-up sessions
6 weeks of private WhatsApp support
"GOABROAD Blueprint" book and software suite
Slide decks and personalized files
Recordings of all sessions
6 MONTHLY INSTALLMENTS
€ 243
VAT EXCLUDED
6 live group lessons
6 one-on-one follow-up sessions
6 weeks of private WhatsApp support
"GOABROAD Blueprint" book and software suite
Slide decks and personalized files
Recordings of all sessions
ZERO-RISK GUARANTEE!
I know the hardest part is often just getting started. That’s why I’ve eliminated every possible obstacle by offering you a zero-risk guarantee!
If for any reason the course is canceled, you’ll receive a full refund or, if you prefer, your registration can be applied to a future course.
Plus, if after the first session you realize it’s not useful or not what I promised, simply tell me or send an email to pierantonio.gallu@channelmarketing.it, and I’ll give you a full refund—no questions asked.
