TAKE CONTROL OF YOUR INTERNATIONALIZATION STRATEGY!
with the GOABROAD© Method
If you have spent money and time in the past on internationalization courses that didn’t deliver the expected results, or if you’ve been disappointed by consultants who, once their job was done, left your company just as it was before, it’s because you don’t need training or consulting—you need a METHOD!
ChannelMarketing’s GOABROAD© Method not only guides you step by step in developing and implementing an internationalization project but also provides you with the methodology and operational tools that will allow you to take control of your internationalization strategy FOREVER.
The 6-step method to guide SMEs in developing and implementing a winning internationalization strategy!
Many entrepreneurs and managers, especially in SMEs, often lack a clear understanding of the strategic steps to take and do not have the right methods or tools to successfully approach foreign markets. As a result, they risk making critical mistakes or relying on unscrupulous local partners.
The GOABROAD© Method, developed by the author over more than 30 years of experience in international markets and adopted by dozens of companies across various industries, guides you step by step through the process of entering and expanding in foreign markets.
The GOABROAD Method goes beyond simply explaining strategy and tactics—it provides you with all the models and concrete tools to apply at every stage of your internationalization project.
HOW A GOABROAD PROJECT WORKS?
A GOABROAD project offers personalized, hands-on consultancy with Pierantonio Gallu, combining in-person meetings and web calls.
At the conclusion of a GOABROAD project, your company will have:
A complete business plan outlining your medium-term (3-year) internationalization strategy.
A detailed operational plan for short-term actions (1 year).
Customized tools from the GOABROAD Method to execute your plan and support future internationalization efforts.
The process begins with an initial call or meeting to evaluate the feasibility of the project.
Once both parties agree to proceed, a customized work plan is created following the phases of the GOABROAD© Method.
This plan is summarized in a GANTT chart, clearly outlining activities, timelines, responsibilities, and required investments.
The project alternates between:
Weekly in-person meetings (half-day sessions).
Web call meetings (1.5–2 hours).
Additionally, participants can interact with the consultancy team whenever necessary.
On the ChannelMarketing side, consultancy is personally led by Pierantonio Gallu, supported by collaborators if needed. On the client side, participants may include the entrepreneur, managers, and key personnel involved in the internationalization process.
The duration of the project varies based on the company’s situation and needs, typically lasting between 3 to 6 months.
